Analysis of Shared Power Bank Market in China in 2023

Analysis of Shared Power Bank Market in China in 2023

With the steady opening of the COVID-19 epidemic policy, many cities and regions have opened up, social mobility will increase rapidly, the market for shared charging treasures will flourish within a certain period of time, and the demand will expand. It is a good policy for the treasure industry.

The shared power bank is for emergency charging, and it is a rigid demand. The trigger conditions for the demand are very high, but the huge user scale, gradually expanding the laying area and the user habits have brought a huge market space. At the same time, the user's power The supply-demand gap between the increase in demand and the increase in the capacity of the battery itself is also driving the market expansion. The relatively stable cash flow of shared charging and the advantages of dual-channel traffic entrance status help the industry find new growth points.

Market size: At present, leasing business accounts for more than 90% of the overall transaction scale, followed by advertising revenue. In 2022, the transaction scale of China's shared power bank leasing business will reach more than 20 billion yuan, and there will be continuous growth in the future.

Supply chain scale: There are many upstream suppliers, but there are not many manufacturers with independent R&D capabilities and production capabilities. Most of the companies are resource integration companies. The company purchases materials and entrusts factories to manufacture. There are many brands of shared power bank kiosk  on the Internet, but the phenomenon of uneven quality is also common, which has caused some users to dismantle shared charging station. Most of the operators focus on market development and do not pay much attention to product quality. They will often change the suppliers of shared power banks, and they will buy the ones whose products are good. There are not many high-quality resources, and they cooperate with large manufacturers. There is a certain degree of difficulty; this has caused some brands to withdraw from the market due to poor management.

Power bank Business model: Divided into self-operated model, service provider model and agency model. Under the direct sales model, it is usually directly operated by brand owners or manufacturers, and the profit level is relatively stable. The service provider model is that the factory provides OEM/ODM services for the brand owner and charges a fee. The agent mode is that the agent purchases equipment from the factory or brand owner, puts it on the market, and uses the system and after-sales service of the factory and brand owner.

The market is becoming increasingly stable and competition is intensifying. At present, whether it is user scale, equipment laying density and breadth, or main revenue, "three electrics and one beast" is in a favorable position, but the market share has declined, and other brands have also occupied a considerable share , in a state of competition. In the competition, the core competitiveness of shared power bank comes down to four aspects: capital, product, operation, and scale. In the short term, capital strength is still the most important competitiveness, and the importance of operation and products gradually increases over time. After the epidemic is over, the shared charging industry may improve significantly. The consumer market in second- and third-tier cities is expected to recover faster, and the market size will grow rapidly in 2023.

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